Scorpion Expands Google Ads Offering with Demand Gen

Scorpion has expanded its Google Ads offering by incorporating Demand Gen, AI Max, Broad Match, and Smart Bidding to help local businesses reach potential customers during the research phase. This approach is crucial as most people discover new businesses while browsing online rather than actively searching for them. According to Scorpion, 68% of Demand Gen conversions come from individuals who did not see a business's Search ads in the 30 days before converting.

Demand Gen uses Google's AI to serve ads across YouTube, including Shorts, Discover, and Gmail, targeting people who are already showing interest in a topic related to what a business offers. This approach is more effective than blind display advertising as it reaches an audience that has been qualified by Google's AI.

Scorpion supports running Demand Gen alongside search tools for clients with suitable budgets and goals. The company produces the creative assets needed for these campaigns, which depend on strong video and display content. By reaching potential customers earlier in their journey, businesses can increase conversions and build brand awareness.