Snap Taps Tech Giants to Bring AR Glasses to Corporate Market

Snap Inc., parent company of Snapchat, has partnered with NVIDIA, Amazon Web Services (AWS), and Salesforce to bring its $2,195 Specs AR glasses to the enterprise market. The goal is to help businesses reap the benefits of intelligent agent platforms.

The partnership comes as Snap hopes to expand beyond its consumer-focused success to cater to corporate buyers. CEO Evan Spiegel stated that earlier devices were hindered by bulkiness and that the Specs AR glasses are better suited for tasks such as troubleshooting equipment in the field.

Snap has also launched a consumer-focused AI service called Specs Intelligence, which functions as a digital assistant capable of performing tasks on AR glasses, iPhones, and Macs. Pricing details have not been finalized, but will include a free tier and feature 'tiered pricing' based on usage.