Ternus Eyes Apple Overhaul to Boost Efficiency

Apple CEO John Ternus is reportedly weighing significant organizational changes to make the company more engineering-focused, faster, and leaner. One potential change under consideration would reduce layers of middle management, separating engineers from senior leadership.

The moves are part of a broader overhaul aimed at cost-cutting and generating more revenue from Apple's services and existing products. Ternus is also considering changes to the company's traditional spring and fall product-launch cycles, which could potentially be reduced or restructured.

The reported restructuring comes as Apple continues to grow, with AAPL stock rising nearly 23% so far this year. The moves would mark some of the first significant organizational changes under Ternus, who officially succeeded Tim Cook as CEO on September 1, 2026.