Ternus Takes Reins at Apple Amid Rising Costs and AI Challenges

Apple has named John Ternus as its new CEO, replacing Tim Cook who will take on the role of executive chairman. This leadership change comes ahead of Apple's annual product launch next week.

The move is significant for Apple, which is facing increasing competition in the tech industry and rising costs, including soaring memory prices that are driving up device prices.

John Ternus will also be responsible for advancing Apple's AI strategy, a key area of focus for the company as it looks to stay ahead in the market.