Tony Robbins Brings Breakthrough Program to Dubai's Coca-Cola Arena

Tony Robbins is returning to Dubai's Coca-Cola Arena in April 2027 for his Breakthrough program, a four-hour immersive experience focused on leadership, business growth, and personal performance. The event marks his first appearance in the GCC region and will feature storytelling, live coaching, guided exercises, large-scale visuals, and music. Robbins' Breakthrough program is specifically tailored for high-net-worth individuals, including C-suite executives, founders, investors, and entrepreneurs who have already achieved a degree of professional or financial success.

The presale for tickets opens on August 26 at 9am GST and will run for 24 hours, with general sale following on August 27. Ticket prices range from AED 999 (Bronze) to AED 4,999 (Gold), with Royal and VIP packages available during the presale.

Robbins has spent four decades in the live-events industry and claims over 100 million attendees across his events and programs. He describes Breakthrough as an exercise in raising standards for leadership, wealth, and personal life, working directly with the audience rather than lecturing at it.