US Carrier Promotions Bolster Apple's iPhone Upgrade Prospects
According to BofA, enhanced carrier promotions in the US will be a significant factor in driving Apple iPhone upgrades. The financial institution's analysts believe that these promotions will provide a tailwind for the sale of new iPhones.
The analysts point out that carriers have been offering more attractive plans and pricing to customers, making it easier for them to upgrade their devices. This is expected to lead to an increase in sales of newer iPhone models, particularly from Apple's higher-end offerings.
While the exact impact of these promotions on Apple's sales is difficult to predict, BofA's analysts are optimistic that they will have a positive effect. They note that carrier promotions have been a key driver of iPhone upgrades in the past and that this trend is likely to continue.