VML Duo Kylie Vandeven and Rebecca Wang Whip Up Winning Creative Campaigns

Kylie Vandeven and Rebecca Wang, also known as Becks, make up a formidable creative partnership at VML. Their connection was palpable when Kylie interviewed Becks three years ago for a potential collaboration.

From their first meeting, they noticed that the other 'obviously cared about doing good work and working hard, but she also had a good perspective on work/life balance and being aware that we're not saving lives.'

The pair have since worked together on several projects, including global campaigns for Coca-Cola and Takis. They've won five Cannes Lions and secured major new business wins.

Kylie describes their brainstorming sessions as 'zero-judgement zones' where they freely share ideas without fear of criticism. Becks adds that their partnership is complementary, with Kylie bringing a great design eye and Becks learning how to provide visual feedback.

The pair's philosophy on work-life balance is crucial to their success. They encourage each other to step away from work and recharge. 'When it's time to turn ideas into a presentation, we move around a deck like chefs in a kitchen, picking up where the other leaves off,' Kylie explains.