Warm Colors Dominate US Home Decor as Americans Flock to Bold Reds and Plaster Pinks

A new trend is emerging in American home decor, as people increasingly opt for bold reds and plaster pinks to warm up their spaces. According to the Samplize American Paint Color Report, which analyzed millions of paint samples from Benjamin Moore, Farrow & Ball, and Sherwin-Williams, warm colors have expanded almost three times faster than cool tones over a three-year period.

The report found that warm colors now dominate 69.4% of all samples tested on Samplize, up from 64.3% two years prior. This shift is not limited to pale beige and cream; deep warm tones are growing six times faster than their deep cool counterparts, with vibrant crimson and muted blush tones becoming increasingly popular.

For example, Farrow & Ball's Setting Plaster, Benjamin Moore's Proposal, and Sherwin-Williams' Malted Milk are all gaining traction as warm creams. Meanwhile, brown tones are experiencing rapid growth, present in 13.4% of shortlists compared to 9.2% previously.

This shift towards warmth suggests that homeowners are looking for a more inviting atmosphere in their homes. As Makenna Lutz, partnerships lead at Samplize, notes, the growth is seen across many depths, with dramatic interiors remaining popular but evolving in terms of warmth.