Wendy's Taps Former McDonald's Exec for Key Marketing Role

Tariq Hassan has been appointed as the new Chief Marketing and Customer Growth Officer at Wendy's, effective immediately. This move comes after more than three decades of global marketing experience with various companies, including a stint as Senior Vice President and U.S. Chief Marketing and Customer Experience Officer at McDonald's. In this newly-created role, Hassan will report directly to Wendy's President and CEO Bob Wright.

Hassan brings his extensive expertise in brand-building, customer experience, and marketing to the table. According to Wright, he is a 'proven brand and team builder' who can effectively connect culture, technology, and consumer insight to drive growth. Hassan will focus on reigniting the passionate connection between Wendy's and its customers.

Lindsay Radkoski, the current U.S. Chief Marketing Officer at Wendy's, will be departing the company after a transition period with Hassan over the coming weeks. Wright expressed gratitude towards Radkoski for her 15-year-long commitment to the company, stating that she has always put the interests of customers, franchisees, and shareholders first.