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WPP Eyes Global Media Deal with Coca-Cola Amid Publicis Exit

Guavy AI Editorial Team
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KO
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WPP is closing in on winning Coca-Cola's global media, data, and tech account, according to industry reports. Publicis Groupe had been competing for the business but has dropped out of the running after securing PepsiCo's account.

The move could be a significant boost for WPP, one of the world's largest advertising agencies, and its parent company Omnicom Group.

No further details on the value or scope of the potential deal have been disclosed by either party.

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