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AliExpress Rolls Out Membership Program to Challenge Amazon Dominance

Guavy AI Editorial Team
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AMZN
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Alibaba's e-commerce platform AliExpress has launched a membership program, aiming to compete directly with Amazon.

The move is seen as an attempt by AliExpress to increase customer loyalty and retention, while also providing more benefits and perks to its subscribers.

AliExpress' new membership program will offer exclusive discounts, free shipping, and other rewards to its members, similar to those offered by Amazon's Prime subscription service.

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