Always Shines Light on Postpartum Protection for New Mothers

Always, the feminine care brand owned by Procter & Gamble (P&G), is highlighting its products' role in providing protection and comfort during postpartum recovery. The company notes that physical and emotional changes can continue beyond the first six weeks after childbirth, extending well beyond the traditional six-week period associated with postpartum recovery.

Always Ultra Thin Extra Heavy Overnight Pads were included in PARENTS magazine's 2026 Hall of Fame for New Moms, a selection of products aimed at new mothers. The pad provides up to 100% leak protection and up to 12 hours of coverage, absorbing twice as fast as the leading private-label pad in the United States.

According to Valerie Bobart, senior scientist at Always, she experienced heavier menstrual flows after childbirth than previously, which deepened her empathy for women's changing needs throughout their lives. KaNeeTa Kimble, Always' vice president for North America, emphasizes that confidence, protection, and security are essential for new mothers.