Amazon Big Deal Days Returns October 6-7: Exclusive Discounts for Prime Members
Amazon's second annual Big Deal Days event is set to kick off on October 6 and 7, offering Prime members exclusive discounts across a wide range of products. This 48-hour shopping extravaganza will feature markdowns in over 35 product categories, including winter fashion, home goods, toys, tech, Amazon devices, and more.
In 2025, the event saw price breaks on big brands like Apple, Dyson, Shark, KitchenAid, Yeti, Lego, and many others. Shoppers can also expect to find savings on everyday essentials such as paper towels and cleaning supplies.
Big Deal Days will begin at 12 a.m. PT/3 a.m. ET on October 6 and will continue through October 7. To take advantage of the exclusive discounts, Prime members must sign in with their account information during this time.
The event is not necessarily better than Black Friday, as it largely depends on what you want to buy and/or the brands you're interested in. Historically, Fall Prime Day has offered lower prices on Amazon brand items like Echo, Kindle, Blink, Ring, and more.