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Apple Fights UK Consumer Lawsuit Over Anti-Competitive Practices on Amazon Marketplace

Guavy AI Editorial Team
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Apple Inc., the global technology giant, has found itself under renewed legal scrutiny in the UK over its partnership with Amazon on selling Apple and Beats products through the e-commerce platform's marketplace.

A consumer lawsuit alleging anti-competitive practices and inflated prices was allowed to proceed by the Competition Appeal Tribunal. The claims center around restrictions imposed on resellers, which could have resulted in higher costs for consumers.

The estimated damages range from £289 million to £306 million, with Apple's current share price of $341.07 being modestly overvalued according to GuruFocus' GF Value metric.

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