Apple’s Timothy Cook Sells $63.8 Million in Stock

Timothy D. Cook, Executive Chair of Apple Inc., sold approximately $63.8 million worth of common stock on October 2, 2026. The shares were sold at prices between $331.44 and $333.94, close to the stock’s current price of $332.89 and near its 52-week high of $345.34.

The sales followed the settlement of 374,541 restricted stock units (RSUs) on October 1, 2026, which converted into an equal number of common stock shares. Apple withheld 199,038 shares, valued at $65,746,232, to cover tax withholding requirements related to the RSU vesting. The RSU vesting was determined by Apple’s total shareholder return performance relative to its peers over a three-year period, with Apple ranking in the 76.20th percentile.

The sales on October 2 were executed under a Rule 10b5-1 trading plan, which Mr. Cook adopted on May 28, 2026. Additionally, he disposed of 26,325 shares through a gift on the same day. Following these transactions, Mr. Cook beneficially owns 3,237,843 shares of Apple common stock, held through his trust.

In related news, Apple Inc. has faced a mix of developments impacting its stock and business operations. Morgan Stanley adjusted its price target for Apple to $355 from $360, maintaining an Overweight rating. The firm noted that despite an exciting product roadmap, the earnings outlook has seen little change. Meanwhile, Needham reiterated a Hold rating on Apple, highlighting potential competitive risks from Meta Platforms and other AI-focused companies that could challenge Apple’s ecosystem.

Apple is also facing a consumer class action in the UK over its 2018 sales agreement with Amazon. The UK’s Competition Appeal Tribunal has allowed the class action to proceed for purchases made on Amazon’s UK marketplace, while claims for purchases made elsewhere were rejected.