Benioff Warns AI Industry Against Social Media Mistakes

Salesforce CEO Marc Benioff has called on AI companies to act responsibly as powerful models become embedded in businesses and everyday life. He warned that the industry should not repeat the mistakes made during the rise of social media, which he described as 'the new cigarettes'.

Benioff's comments came at Salesforce's annual Dreamforce conference in San Francisco, where Anthropic CEO Dario Amodei also spoke about the need for AI developers to slow the pace of model development so that safety measures can keep up with rapidly advancing capabilities.

Beyond cautioning against the dangers of unchecked AI growth, Benioff emphasized corporate responsibility. He argued that AI companies should consider how their products affect customers, communities, and society as the technology becomes more capable.