Bigbasket, Coca-Cola Bring Refreshment to Delivery Partners
Bigbasket and Coca-Cola India have partnered to improve delivery partner welfare through access to refreshments and drinking water at high-frequency pickup and dark store locations.
The initiative is being rolled out through bb Instant, bigbasket's automated smart vending network. Touchscreen vending machines are being installed at locations with high rider movement, including quick commerce dark store clusters and major delivery pickup hubs.
The rollout has started in Bengaluru and will expand to other cities in phases. The machines will stock beverages from Coca-Cola India's portfolio, including Coca-Cola, Thums Up, Sprite, Fanta, Limca, Maaza, Kinley packaged drinking water and Kinley soda.
'Every order reaches a customer because a delivery partner makes that final mile possible,' said Parankush Pantu. 'At bigBasket, supporting our delivery partners is an important part of building a strong and trusted business.'