Cendyn Joins Google Beta Test for Search Campaigns in Travel

Cendyn has joined Google's Search Campaigns for Travel beta test to help refine hotel search advertising. The company is integrating its live ARI feeds into Google's AI engine, Max, to provide more complete signals and improve campaign performance.

The integration will allow hotels to consolidate booking links and search ad formats into a single campaign structure, powered by Google's Smart Bidding strategies. Cendyn's real-time rate and availability data will give Google's AI the information it needs to inform bidding decisions across ad formats.

Cendyn will work with select customers to test new feature capabilities using first-party guest data from within its Digital Marketing Platform. The company believes that by combining its first-party data with existing hotel feed integrations, hotels can establish a solid technical foundation for taking full advantage of Search Campaigns for Travel.