Coca-Cola Empowers Young Creators with Premier League Content Challenge

Coca-Cola Uganda has partnered with the English Premier League to launch a four-month content creation challenge for young university creators across the country. The campaign kicked off with a two-day EPL Watch Party at Millennium Park in Kampala on August 21 and 22, where thousands of fans gathered to watch live Premier League action.

According to Barry Otieno, Senior Marketing Manager for Coca-Cola in Uganda, football is not just a match in Uganda, but an occasion that brings people together. He added, 'Football here isn't just a match, it's an occasion. People gather, they eat together, celebrate together and Coca-Cola has always been part of those shared moments.'

The challenge invites participants aged 18 and above to create original content about their matchday, meal, and Coke moment, and post it on Instagram or TikTok with the campaign hashtag. A national leaderboard ranks entries by validated views, with monthly cash rewards, merchandise, and campaign experiences up for grabs.