Coca-Cola Expands Festive Presence Across Maharashtra

Coca-Cola India is expanding its presence in Maharashtra and other states this festive season. The company, along with its bottling partner Hindustan Coca-Cola Beverages (HCCB), aims to bring its diverse beverage portfolio closer to consumers across various occasions that shape their festive experience.

The initiative involves a wide network of festive partnerships and local touchpoints, including festive pandals and Resident Welfare Associations (RWAs). This will be complemented by engagement with neighborhood markets, eateries, and other key locations. The company also plans to make its beverages accessible through neighborhood retailers, retail and trade partners, and quick-commerce platforms.

Desmond Nikhil D'Souza, Vice President - Integrated Operations (HCCB) & Commercial, Coca-Cola India & Southwest Asia, stated, 'The festive season has a special significance across Maharashtra, bringing people together through traditions, shared experiences, and a strong sense of togetherness. We're honored to play a small role in these moments by keeping consumers refreshed and creating engaging experiences.'

Vinay Nair, Chief Commercial Officer, Hindustan Coca-Cola Beverages (HCCB), added that the company's focus is on making refreshment accessible while creating economic opportunities for local vendors and retailers.