Coca-Cola India Sets Record with Massive Digital Mosaic

Coca-Cola India celebrated Ganesh Utsav by creating a large-scale digital mosaic called 'Wall of Moments', which brought together over 28,000 individual human portraits to create one large visual experience. The initiative earned recognition from the Asia Book of Records and India Book of Records for the 'Largest Digital Mosaic Art of Human Portraits Created During Ganesh Utsav' at Ganpati Mandal in Mumbai.

The digital mosaic was created using Maaza Festive Cameras placed across Maharashtra, capturing thousands of consumer moments to create a single festive composition. The recognition added another dimension to Coca-Cola India's engagement with the festive season, bringing together digital creativity and consumer participation in a culturally relevant experience.