Coca-Cola India Unites Thousands through Massive Digital Mosaic

Coca-Cola India marked the Ganesh Utsav festival by creating a large-scale digital mosaic called 'Wall of Moments'. This visual experience brought together over 28,000 individual human portraits to create one large composition. The mosaic was created using photographs captured through Maaza Festive Cameras placed across Maharashtra.

The recognition from the Asia Book of Records and India Book of Records for the 'Largest Digital Mosaic Art of Human Portraits Created During Ganesh Utsav' added another dimension to Coca-Cola India's engagement with the festive season. The initiative also coincided with Maaza's 50th anniversary in India, marking five decades of being part of consumers' everyday moments and celebrations.

Lavanya Hatwalne, Senior Director, Integrated Operations at Coca-Cola India, said that they wanted every individual to become part of something larger, creating a shared expression of celebration. The 'Wall of Moments' transformed individual photographs into a larger festive composition, showcasing diverse faces and enjoyable moments through a single visual expression.