Coca-Cola Rolls Out AI-Powered Brand Design Across 200 Markets

Coca-Cola is embracing artificial intelligence (AI) to manage its brand design across 200 markets worldwide. The company's global VP of design, Rapha Abreu, stated that their design elements have become 'smart,' allowing each asset to understand how it should behave and adapt in various contexts.

This new system enables the assets to scale and adjust accordingly, ensuring consistency across all platforms. Coca-Cola aims to leverage this technology to enhance its brand presence globally.