Coca-Cola Signs Multi-Year Deal as Newcastle United's Official Soft Drinks Partner

Newcastle United has announced a major sponsorship deal with Coca-Cola, making the beverage giant the club's official soft drinks partner.

The multi-year agreement will also see Coca-Cola become the presenting partner of the STACK fanzone at St James' Park, where fans can enjoy live music performances, interactive experiences, game-day giveaways, and VIP matchday events throughout the current season.

Newcastle United's Chief Revenue Officer Dave O'Connor said that Coca-Cola has a 'long and rich history in sport,' holding relationships with some of the biggest names in world football. He added that the partnership will celebrate the things that make Newcastle such a proud and distinctive city, including football, music, culture, and community.

Coca-Cola's General Manager Dusan Stojankic echoed O'Connor's sentiments, stating that Newcastle United is a club that represents more than just football. He expressed enthusiasm for creating unforgettable moments for fans and becoming part of the celebrations, traditions, and experiences that bring the Newcastle United community together.