Coca-Cola Taps Mars Alum for Key Digital Role

Mirian Candido Farias has been appointed Vice President of People & Culture for The Coca-Cola Company's Digital Organisation, effective immediately.

Farias will sit 'at the intersection of people strategy and digital transformation', according to her LinkedIn announcement.

With over two decades of experience at Mars, where she held various HR and digital roles, Farias has a unique blend of skills in both fields.

She believes that 'digital transformation is rarely won or lost on the technology. It is won in execution, in whether people have the clarity, the ownership, and the capability to actually use what we build.'