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Coca-Cola Taps Monster Executive to Lead North America Division

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Coca-Cola has appointed Rob Gehring to lead its North America division. Gehring currently runs Monster Energy's Americas business and will take over at Coca-Cola on December 1.

Gehring knows the Coke system well, having previously led Swire Coca-Cola USA, a major Coke bottler in the western U.S. He joined Monster as chief growth officer in 2024 and became head of its Americas business in February.

Coca-Cola's management said Gehring helped drive Monster's growth plans and modernize how it sells. Monster's net sales jumped 20% last quarter, thanks to new products in the energy drink space.

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