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Customers Turn to AI Chats for Product Discovery as Agentic Search Surges

Guavy AI Editorial Team Published September 30, 2026

Instruments

CRM

Agentic search is becoming an increasingly popular first step in the purchase journey, growing by 200% year-over-year. According to Salesforce's Fourth Edition State of Commerce report, 86% of commerce leaders believe that AI is raising customer expectations, while 41% say meeting these expectations is harder than ever.

Only 28% of commerce organizations currently use agentic AI, but 52% plan to adopt it within the next six months. In APAC, 35% of adopters are prioritizing scaling across functions and teams.

The shift towards agentic search is also reflected in consumer behavior, with traffic referred from AI chats growing between 150% and 428% year-over-year. Consumers are increasingly using AI assistants on brand-owned sites and social media to discover products.

Customers Turn to AI Chats for Product Discovery as Agentic Search Surges

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