Disney Embraces AI for Annual Reviews: A Double-Edged Sword?

Disney is embracing AI tools for annual reviews and goal-setting among its staff. CEO Josh D'Amaro has made tech investments, including hiring a chief technology officer from an AI video startup in mid-September. The company is encouraging employees to use AI as a 'brainstorming partner' while preparing their annual reviews.

An internal document seen by Business Insider suggests prompts for using Disney-sanctioned AI tools, such as Microsoft Copilot, during the review process. These include generating goals and development areas based on previous year's summaries. However, employees are cautioned not to outsource their thinking entirely, with AI acting only as an 'accelerator'.

Experts weigh in on the pros and cons of AI-assisted reviews. While they can save time and help summarize individual achievements, there is also a risk of generic praise and uniform goals. This could make it challenging for managers to identify true excellence.