Disney Partners With YouTube Kids Channel Like Nastya on New Content Deal
The Walt Disney Company has entered into a content and development deal with YouTube kids channel 'Like Nastya', marking its first major partnership with a global entertainment giant.
'Like Nastya' boasts an impressive following of over 450 million subscribers across 25 YouTube channels in 22 languages, with a staggering total of 275 billion lifetime views.
The deal, which includes the development of original content for Disney Jr. and Disney+, will also see the distribution of curated 'Like Nastya' library content on various Disney-owned platforms.
According to Anna Radzinskaia, Nastya's mother and founder of the 'Like Nastya' brand, this partnership is an exciting opportunity to create something special for a new generation.