Disney Rolls Out AI-Powered Hotel Selection Tools

Walt Disney World Resort is revamping its hotel-selection experience for consumers. The updates will be powered by AI and aimed at enabling guests to better see and compare pricing and availability, as well as find information on hotels that match their preferences.

The homepage for Disney vacation planning will undergo a redesign. Guests will be able to search for availability by season or individual month, with a new pricing and availability calendar allowing them to compare options and ask questions.

Using AI, answers will take into context the guest's vacation plans, schedule, and budget. Early in the planning process, guests will be given the option to provide Disney with more context about their vacation via natural-language input.