ETFs Pour $772.5 Million into Amazon in Single Day

On October 2, 2026, exchange-traded funds (ETFs) collectively purchased $772.5 million worth of Amazon (AMZN) shares. This buying spree involved 46 ETFs increasing their positions, while 19 reduced theirs. The move came after a mixed week of ETF activity, with net inflows on September 28, 29, and 30, followed by a net outflow on October 1.

The largest ETF buyers by dollar value were DFAC, which added $794.0 million to its Amazon holdings, IVV with $100.2 million, and QQQM with $13.7 million. DFAC increased its stake by 55.65% to 8,829,394 shares, making Amazon a 2.55% weight in its portfolio. Other notable ETFs that boosted their Amazon positions included SPYM, XLY, and CGGO.

Amazon operates in the Consumer Cyclical sector and Internet Retail industry, with a market capitalization of $2.71 trillion. The company reported trailing-12-month revenue of $775.68 billion, up 14.7% year over year, with a gross margin of 50.8% and a net margin of 17.5%. The stock trades at a P/E of 20.22, P/B of 4.91, and P/S of 3.52, and is up 8.92% year to date.

Investors will be watching to see if the recent buying streak continues, following four sessions that included three net inflows and one net outflow. The ETF activity was part of a broader trend, with other major stocks like Apple (AAPL) and NVIDIA (NVDA) also seeing significant ETF buying on the same day.