Iris Clothings Hits 52-Week High After Amazon Partnership
Iris Clothings, a small-cap apparel stock, witnessed a sharp swing in early trade on Monday after hitting a fresh 52-week high of ₹66.72.
The company announced its entry into an agreement with Amazon to sell its Doreme products on the e-commerce platform, part of its ongoing digital expansion strategy.
This move is expected to improve online visibility and discoverability of Doreme products while making them accessible to customers across a wider geographical area.