McDonald's Revamps Value Strategy Amid Weakest US Sales Growth in Over a Year
McDonald's is revamping its value strategy to boost US sales growth after posting its weakest performance in over a year. The fast-food giant will introduce a longer-term approach for value-conscious customers and a short-term plan featuring temporary items and digital offers based on current popular products.
The company has been facing pressure due to declining sales at established US restaurants, which grew only 0.8% last quarter - the weakest performance since early 2025. New US head Skye Anderson is taking charge with changes to franchisee training and support.
McDonald's shares briefly rose after the news but gave back gains, trading about 0.2% higher. The stock has declined roughly 17% year-to-date. The company benefited from $5 meal deals in 2024 and expanded value offerings earlier this year with at least 10 items under $3.