McDonald's Teams Up With Alpro for Limited-Edition Matcha Drink

McDonald's has partnered with Alpro for a new matcha-themed campaign in Germany. The fast-food giant is offering a limited-edition Matcha Latte Strawberry made with Alpro oat milk, which can be ordered hot or cold and even with dairy milk and whipped cream.

The promotion also comes with a pair of branded socks featuring four stripes in green, pink, and red to match the drink and the Alpro logo. To redeem this offer, customers need to activate a coupon within McDonald's mobile app first.

This campaign is part of Danone's 'longstanding cooperation' with McDonald's Germany, which has been serving Alpro Oat Drink for more than five years. The company notes that nearly half of all Germans regularly consume plant-based milk products due to their reduced environmental impact compared to dairy.