McDonald's Unveils NEXT Strategy with USD 8.5 Billion Support Commitment

McDonald's Corporation has outlined its NEXT strategy, aiming to increase market share in chicken and beverage segments while maintaining leadership in beef. The company plans to provide approximately USD 8.5 billion in total support through 2036, including rent relief and capital assistance. This effort is part of the McDonald's > NEXT strategy announced on September 23.

The company targets a 1.50-percentage-point gain in both chicken and beverage market share by 2030 while maintaining its leadership in beef. Additionally, it aims for an operating margin in the low-to-mid-50 percent range by 2030 and approximately 250 basis points of gross restaurant-level efficiency gains.

The company's Make It Golden initiative will begin on October 5 as a multi-year effort focused on food and hospitality. McDonald's stock was last traded at USD 236.50 on the NYSE on September 25, 2026, showing a daily decline of 0.22 percent from the previous close.