Meta's AI Push: Can It Dethrone Apple's iPhone?

Meta Platforms is pushing into AI hardware with its latest product launches at Meta Connect 2026. The company's goal is to enable seamless usage of its popular Muse AI agent, which was released on September 8.

The Muse Charm, a small handheld device, and new glasses are part of this effort. Although it has been almost 20 years since the iPhone debuted, Apple remains a dominant force in consumer tech.

Meta's push into AI hardware may not be enough to threaten Apple's dominance, according to history. Consumer behavior is slow to change, giving Apple an advantage. The company has more than 2.5 billion active devices worldwide, with iPhones accounting for over half of them.