Microsoft Files Patent for Ad-Integrated Games

Microsoft has filed a patent for a system that integrates ads into console and PC games. This technology, designed by Microsoft's gaming division, can insert ads during natural in-game pauses, such as loading screens and cutscenes. Gamers will have the option to earn bonuses by watching these ads or avoid seeing them again for a certain period.

The system uses a complex process to determine when to display ads, taking into account the least distracting moments in the game. This approach aims to minimize disruptions to gameplay and enhance the overall gaming experience.

It is unclear whether this technology will be used in free-to-play games or paid ones, as the patent does not specify a particular application.