NextLM Brings Precision Prospect Scoring to Google Cloud

NextLM Inc., a New York-based startup that uses behavioral analysis and custom AI models to help sales professionals identify and rank individual sales leads, has brought its AI Prospecting Agent to Google Cloud Marketplace and Gemini Enterprise. The agent analyzes behavioral signals and identifies individuals researching a customer's product, showing sellers the activity behind each recommendation.

The company's data engine processes 35 billion behavioral signals daily, spanning over 300 million companies and 370 million professional profiles. CEO Chris Anzalone explained that NextLM draws on advertising platforms and public databases to connect activity with individuals, looking for combinations of behavior that may indicate an impending purchase.

The agent presents only prospects in the top 10% of its scores, with each customer receiving a private adaptation of NextLM's model that learns from their own sales wins and losses. The company says it doesn't use customers' deal data to retrain the shared base model.