Stocks

P&G CFO Trades Margin for Growth: Stock Price Could Reach $205

Guavy AI Editorial Team Published September 25, 2026

Instruments

Procter & Gamble (PG) CFO Andre Schulten told investors that he would trade three points of gross margin for three points of growth from innovation. He emphasized that P&G will stay price-competitive and not grow through higher prices.

Schulten pointed out a 'fantastic innovation' that cost 3 points of gross margin but added 3 points of growth as 'a trade-off we would make any given day.'

The company's fiscal 2027 outlook assumes Brent oil at $90, but it closed at $103.08 on September 23 after Iran's president vowed not to surrender to the US.

P&G traded at $147.39 that day, 11.9% below its 52-week high of $167.25.

P&G CFO Trades Margin for Growth: Stock Price Could Reach $205

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