P&G HBCYOU Tour Returns for Fourth Year, Celebrating HBCU Students and Community
The Procter & Gamble (P&G) HBCYOU Tour is back for its fourth year, in partnership with Allen Media Group's HBCU GO. The tour kicked off on August 10 and will visit seven Historically Black Colleges and Universities (HBCUs), including Southern University, Texas Southern University, Spelman College, Morehouse College, Hampton University, Florida A&M University, and North Carolina A&T.
The P&G HBCYOU Tour Powered by HBCU GO aims to celebrate HBCU students, strengthen campus communities, and create meaningful experiences. At each stop, students will have the opportunity to engage with P&G brands such as Tide, Swiffer, Bounty, Crest, and Always through interactive spaces inspired by everyday college living.
'Our P&G brands have been part of families' lives for generations, and P&G has supported HBCUs for over a century,' said Lela Coffey, Vice President, NA User Growth Accelerator, Procter & Gamble. 'This isn't just a sponsorship; it's a long-standing ecosystem of support! Through our HBCYOU Program, our brands connect, provide everyday essentials, deliver unique experiences, and serve the HBCU community from freshman firsts to graduation and beyond.'
The tour will also make appearances at marquee HBCU events, including the HOPE Labor Day Classic, Battle of the Real HU, the Bayou Classic, and more.