Procter & Gamble's Tania Bhurgri Named One of Campaign's Brand Faces to Watch 2026

Tania Bhurgri, 29-year-old Brand Manager for Fabric Care in the Middle East at Procter & Gamble, has been recognized as one of Campaign's Brand Faces to Watch 2026.

Nominated by Arushi Malhotra, Brand & Commercial Director for Fabric Care at Procter & Gamble, Tania stands out in an industry where many execute but few truly influence. She has consistently demonstrated the ability to connect consumer insight with creativity and commercial outcomes, contributing significantly to business growth and digital innovation.

Tania's career highlights include accelerating Ariel and Tide to become top 2 players in the region, driving double-digit turnaround, and achieving over 2 million consumer trials through innovative digital and retail media strategies. She has also played a key role in scaling a digital-first media strategy, launching breakthrough innovations, and building local UA-based campaigns that deliver measurable business results across the GCC.

Tania's guiding principles prioritize creating value for both consumers and the business, with a focus on delivering growth through creativity. As a passionate advocate for growing future talent, she invests time in mentoring young marketers and sharing best practices in digital transformation, consumer understanding, and commercial strategy.