Salesforce Partners Revolutionize CRM with AI-Powered Solutions

At Salesforce's Dreamforce 2026 conference, several solution providers stood out for their innovative approaches to customer relationship management (CRM) in the age of artificial intelligence (AI). Among them were OSF Digital, Accenture, IBM Consulting, Rosetree Solutions, and Cognizant, all of which have made significant strides in integrating AI into CRM solutions.

The emphasis on AI-powered CRM is driven by Salesforce's investments in Agentforce, a platform that enables autonomous agents to make decisions and execute actions across business workflows. These solution providers have leveraged this technology to create bespoke solutions for clients, often resulting in impressive outcomes.

IBM Consulting, for instance, has helped Nestle deploy Agentforce-powered autonomous agents, while Accenture has worked with wealth management firms to accelerate onboarding and automate complex processes. Slalom, another top partner, received a 2027 Salesforce Partner of the Year award for its work leveraging Agentforce to help U.K. pet care business Pets at Home reduce inbound case volume by about 30 percent.

Catlin, executive vice president and global head of strategy at OSF Digital, noted that customers must be comfortable with being uncomfortable in order to fully benefit from AI-powered CRM solutions.