Taylor's Maeve Hagen Drives Record Results for High-Profile Clients

Maeve Hagen is the first female CEO of Taylor, an agency she joined as an associate on its Mastercard account after college. Hagen played field hockey at Monmouth University, where a professor helped her land the internship that eventually turned into a full-time job.

Hagen has spent her entire 20-year career at Taylor and rose to CEO and managing partner last year. Under her leadership, the agency's clients have seen significant results from their campaigns, including Procter & Gamble's WNBA partnership, which generated 141 million earned impressions and a 4.1 billion impression lift with a 20% retail sales increase.

Taylor's other major clients, such as Diageo, Capital One, and Panini, have also seen success through Hagen's efforts. Her approach emphasizes the importance of creative thinking in earned media spaces like social platforms and live events.