Vitality Brings AI-Powered Health Platform to US Market

Vitality, a behavioral-change company, is expanding its Google-powered health platform into the U.S. market.

The platform uses AI to provide personalized recommendations and incentives for preventive care and healthier behavior.

More than 210,000 people in the U.S. have received an AI health action since June 2025, with a completion rate of 54% for at least one recommended action.

Vitality's CEO, Maia Surmova, said the platform was built to address the fragmented benefits and payer environment confronting U.S. consumers.