Welnox Partners with P&G for Pakistan Vicks VapoRub Launch

Welnox, a part of the Martin Dow Group, has entered into a licensing agreement with Procter & Gamble (P&G) to distribute Vicks VapoRub in Pakistan. This partnership aims to expand access to quality healthcare solutions for millions of consumers across the country.

Vicks VapoRub is a well-established brand that offers relief from common cold symptoms such as nasal congestion, cough, headache, body ache, and discomfort associated with breathing. With over 125 years of heritage, it has become a trusted part of family care routines for generations.

Anwar Zaman, CEO of Welnox, stated, 'Vicks VapoRub is an iconic brand with enduring equity, and a natural fit with our vision to build a strong, consumer-centric healthcare portfolio. We see significant opportunity to build on its strong foundation and unlock new avenues of growth in Pakistan.'

The product will be available in pharmacies across Pakistan within the coming weeks.