Crypto Industry Shifts Focus to User Adoption

The crypto industry has been building infrastructure for financial products for years, but now faces the challenge of getting users to adopt them.

Crypto companies like Coinbase are shifting their focus from technology to customer needs, aiming to create 'magic moments' where customers see the value in using these products.

According to Ben Shen, Coinbase's head of financial services and loyalty products, this means looking beyond the underlying blockchain technology and focusing on how customers want to use their money: growing it, holding it, sending it, spending it, or borrowing against it.