Travala's Crypto Loyalty Program Hits 170k Members Amid AVA Tokenomics Overhaul
The AVA Smart Program has reached a significant milestone with over 170,000 members, a growth of 110% year on year as of August. This loyalty program, part of the AVA ecosystem overseen by the AVA Foundation and Travala, offers travel perks and benefits to customers who book through Travala's crypto-native platform.
Travala sees over 17,000 room nights, flights, car rentals, and activities booked every month with its more than 1.87 million monthly active users generating over $113 million in gross revenue in 2025. The AVA Smart Program has already locked approximately 12.1 million AVA, representing around 16% of the token's circulating supply.
The program is set to introduce new lock levels as part of a wider overhaul of AVA's tokenomics. Existing members will be grandfathered in with their current requirements, while new Smart memberships from November 2026 onwards will require double the current AVA lock for every tier. The AVA Foundation aims to have 30% of circulating supply locked in the long term.
Ava Foundation Lead Contributor Steve Hipwell said: 'Having 16% of AVA's circulating supply locked within a travel loyalty program demonstrates genuine real-world utility.' Travala CEO Juan Otero added, 'More than 170,000 travellers are now part of the AVA Smart Program, and those who lock AVA get more from every trip they book with us.'