Coca-Cola Expands Festive Presence Across Maharashtra

Coca-Cola India is expanding its presence during this festive season, reflecting the inclusive spirit of the time. The company, along with its bottling partner Hindustan Coca-Cola Beverages (HCCB), is scaling up its festive presence across Maharashtra and other states.

The initiative brings together a wide network of festive partnerships and local touchpoints, including festive pandals and Resident Welfare Associations (RWAs). This strengthens engagement with neighbourhood markets, eateries, and key locations. Consumers can access beverages through neighbourhood retailers, retail and trade partners, and quick-commerce platforms.

Coca-Cola India is making refreshment accessible across different celebrations - at home, over shared meals, or on the go. The company's focus is on creating economic opportunities for local vendors and retailers. Vinay Nair, Chief Commercial Officer of HCCB, said, 'Maharashtra's vibrant festive season brings communities, neighbourhood businesses, and local markets together in a unique way.'

The initiative also builds on Coca-Cola India's 'Locally Yours' campaign. Neighbourhood retailers form an important part of this wider network of touchpoints, helping make beverages conveniently accessible during the festive period.