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Lead story Stocks How AI Search Expands Consumer Journeys and Brand Opportunities AI-powered search tools like Google's Gemini are expanding the consumer journey, with users visiting nearly 3X more touchpoints during their buying process. Marketers must focus on providing unique expertise and helpful content to stand out, as AI search enables highly specific and conversational queries. Brands like IKEA are leveraging AI search to showcase personalized expertise, while Google's tools help marketers measure their visibility in generative search experiences. The fundamentals of customer delight and business measurement remain key to success in this new era. Sentiment +4 Clout 92 Speculation 6 GOOGL

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